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April 22 PIT VIPER SUNGLASSES TO SERVE AS PRIMARY SPONSOR FOR VINNIE MILLER AND THE NO. 78 BJ MCLEOD MOTORSPORTS TEAM IN TALLADEGA
Mooresville, NC (April 22, 2019)- Utah-based Pit Viper Sunglasses (Pit Viper) will serve as the primary sponsor for Vinnie Miller in the No. 78 BJ McLeod Motorsports NASCAR Xfinity
Series (NXS) Toyota Supra at Talladega Superspeedway.
Pit Viper has enjoyed a personal service relationship with Miller since his 2018 NXS rookie
season. The partnership has evolved into sponsorship for the Saturday, April 27 MoneyLion 300,
based upon the BJ McLeod Motorsports team’s support of the brand each weekend.
“I can’t thank Chuck Mumford (co-founder, Pit Viper) enough for jumping onboard to sponsor
this No. 78 BJ McLeod Motorsports team in Talladega,” Vinnie Miller said. “We started a
relationship last year where I’d wear the product to the track each weekend. They had activated
at ISM Raceway in the fall where I was able to get to know them all and there was an immediate
“Pit Viper represents sunglasses that can take a beating, having fun and not taking you self too
seriously – I fit in that category pretty much every day, so it is a perfect fit. Hopefully, we will
be able to have a great finish at Talladega for Chuck, Pit Viper Sunglasses and everyone that
demands respect and authority.”
“Pit Viper is fully charged to announce our support for Vinnie Miller & BJ McLeod
Motorsports,” Chuck Mumford, co-founder Pit Viper Sunglasses said. “We noticed Vinnie
wearing our sunglasses around the track and immediately knew he was a Key Player. After
getting to know Vinnie at the ISM Raceway in 2018, we have decided to support the underdog
and bring him on. We’ve chosen Talladega for its legendary race history and fans as the race to
announce our partnership with Vinnie Miller and BJ McLeod Motorsports. Talladega, let’s
The MoneyLion 300 from Talladega Superspeedway is slated for Saturday, April 27. Live
broadcast will live on Fox beginning at 1:30pm EST.
Pit Viper was founded on a simple principle - sunglasses that can take a beating. In the spring of
2012, founder Chuck Mumford, was traveling to the Teton Mountains for a ski touring
adventure. Sunglasses being a very important part of touring trips, Chuck had his current "high-
end sport" sunglasses in tow which quickly broke and left him looking for more. He started
developing Pit Vipers in the Spring of 2012 as a rugged product that could be shot, sat on,
shoved in pockets, run over, and mostly maintain their sun and wind bucking ability. Through
the spring the tests were successful and it was time to give them some attitude. Being an
accomplished artist, Chuck began painting the PV's to match his extreme lifestyle, and they
Bottom line is that Pit Vipers may look like the most incredible thing in decades, but they are
also highly functional sunglasses. They are the optimal blend of style and performance.
It's important to keep the fun alive, and at Pit Viper we are striving to do our part. If you haven't
figured it out yet, we are very serious about not taking ourselves too seriously. We love our
product and what it stands for.
ABOUT OUR PRODUCT
- Pit Vipers demand respect & authority. Put them on and let the world be jealous. It's that simple.
- Military design.
- 3 adjustment points for the perfect fit.
- Solar protection
- Optimal peripheral vision